In today’s world, taking advantage of the opportunities offered by digital marketing for e-commerce sites is not just a choice, but a necessity for surviving in competitive conditions. Therefore, we all know that an e-commerce site that does not use the funnel strategy, one of the pupils of digital marketing, and does not take advantage of numerous marketing opportunities such as search engine optimization (SEO), search engine marketing (SEM), social media marketing, and digital advertising, cannot last long.

Similarly, an ideal e-commerce site benefits from all the blessings of digital marketing, attracts the attention of potential customers, gains the interest of its audience, enables the demand for the products/services it sells and takes action for purchasing. The way to survive in tough competitive conditions is hidden precisely in these sentences: Attention, Interest, Desire, and Action. These stages reflect the purchasing journey and are named the funnel strategy in digital marketing.

Funnel Strategy and Sales Rally

All websites that want to be successful, especially e-commerce sites, resort to the funnel strategy. E-commerce sites increase their sales with this strategy, while content sites that do not sell goods or services, hosting providers, and other websites increase their advertising revenues. So, what are the stages and secrets of this process?

Stage 1: Attention

The first step in implementing a successful funnel strategy in digital marketing is to establish the first contact with your customers. You can say “Hello!” to them by appearing at the top of the list in relevant keywords by coming to the forefront organically in search engines, or using paid advertising, or using social media ads, and you can put your business on the digital stage.

At this stage, the important thing is to attract the attention of your potential audience and tell them that your business exists. For e-commerce sites, this is called “click-through,” meaning inviting visitors to their sites. At the top of this funnel that you will design with measurement tools is the total visitor rate.

Stage 2: Interest

In the middle of the funnel (MOFU: Middle of the funnel), the aim is to attract the interest of those who come to the site through various channels. For e-commerce sites, this means visitors browsing among products, visiting product pages. Of course, it is not possible to attract the attention of all visitors who click on the site. However, the higher the number of visitors you can keep in this section of the funnel, the higher the success rate will be.

You should impress the visitors who come through search engine optimization, social media marketing, and ads with design and speed. You should provide them with a visually appealing and efficient user session that they will not get bored with. The more you can attract interest in this part of the funnel, the more you can increase the session time and the number of visited pages, and the more opportunities you have to increase your success rate.

Stage: Desire

The funnel strategy in digital marketing leads to the narrowing of the conversion funnel that you have established on your e-commerce site in the third stage. The percentage of those interested in the products on your site who will desire these products determines the amount of this narrowing. Visitors who examine the products on your e-commerce site express their desire for them by adding them to their carts. The more visitors add products to their carts, the more successful you will be in this stage.

Stage: Action

The bottom of the funnel (BOFU) is the most crucial part for your site. This is where you receive the return on all the advertising, design, optimization, performance, and other investments you have made for your site. Visitors you have attracted to your site, and those you have made to desire your products, should make purchases at this stage. The number of visitors starting at 100% drops to between 3-7% in the final stage of the funnel, which is the purchasing action. If this rate rises to 10%, you can understand that you have carried out your business processes almost perfectly.

The sales rate or conversion rate funnel designed within the scope of the funnel strategy provides e-commerce sites with a roadmap as well as the opportunity to measure what they need. Investment is made in the section of the funnel where visitor losses occur, and results are achieved.

The conclusion we can draw from all of these stages is undoubtedly that the funnel strategy is essential for e-commerce sites. If you have an e-commerce site and are looking for a way to increase your sales, don’t be late to create your funnel strategy and stand out in the race!