Today, we carry out many purchase and membership transactions online. So, is education one of the sectors that can be subject to online marketing? In a world where users’ online presence is increasing day by day, it is possible, of course. Especially, the Covid-19 pandemic has been the biggest proof of this situation. By creating a correct and effective strategy network, you can learn the secrets of digital marketing in the education sector and take your place among the game changers in the sector.

Keep Your Social Media Accounts Alive

Today, the pulse of Generation Z and Alpha, which are the primary target groups of educational institutions, beats on social media. Therefore, being where your target audience spends their days is the right step. Is it enough to just exist on social media? Of course not. The way to do digital marketing for private educational institutions is through building a social identity.

Analyze your target audience correctly; should your institution exhibit a corporate and established stance targeting parents? Or should you be in a position that speaks the language of students and adapts to social media trends? Target audience determination and social media identity creation are among the digital marketing strategies that require systematic work, even though they are reduced to the basics as the first step.

Highlight Visual Content

One of the most important issues when doing digital marketing in the education sector is visual saturation. Since there is no physical communication, the way to convince your followers about the quality of your educational institution is through reliable visuals. When it comes to visuality, don’t just think of photos of the school’s enticing Olympic pool. Useful education video sets for students, infographic subject explanations, visuals reflecting the relationship between educators in the institution and students, the school’s promotional video, and campus interviews are just a few of the visual resources for digital marketing.

Create Your Own Evaluation Ecosystem

Especially for universities, internal and external evaluation mechanisms are quite important when doing digital marketing. The scoring system that enters our lives in every area, from the taxi we ride to the market we shop in, of course, also finds its place in universities. To be a part of this ecosystem, you can include graduate student references on your website. You can also build structures such as forums where students can evaluate, and make internal evaluations with satisfaction surveys to increase positive evaluation rates. Of course, you should take into account both satisfaction surveys and external evaluations and make improvements.

Feed Your Audience with SEO-Friendly Content

SEO is as important for digital marketing in the education sector as it is for every sector. With SEO, which is an economic, long-term, and effective type of advertising, it is possible to reach both prospective students and strengthen the reputation of your institution. Include SEO-compliant content, especially the type your target audience is looking for, on your website. Answer the questions of prospective students on your website, not on student platforms.

Offer Personalized Opportunities to Prospective Students

Another effective solution for digital marketing in the education sector is to offer personalized opportunities to prospective students. When creating a marketing strategy, you should keep in mind that not every prospective student is the same. Personalized solutions can attract the attention of prospective students and provide a significant increase in the conversion rate. You can offer personalized discount opportunities, flexible payment plans, or scholarships. Providing online counseling services and guiding students in their career choices are also among the effective solutions.