“It’s easy! Just leave your number, we will call you.” When you come across an advertisement that catches your attention on the internet and click on it, it is quite natural to encounter such messages. This is the service provider’s effort to establish the first contact with you, and it is the subject of the digital marketing method called “Lead Generation” that we will talk about shortly. In today’s content, we will take a look at the answers to questions such as what is lead generation, what is a lead generation form, and what should be considered when creating a form. If you are interested in digital marketing strategies that can highlight your business, this article is just for you.

What is Lead Generation?

To answer the question “what is lead generation?” we need to first mention the concept of “lead.” Lead is the sharing of personal data by end-users to learn about the products they are interested in. Yes, we can call the responses given to the “leave your number, we will call you” message we mentioned at the beginning of our article as leads. Therefore, a lead is the consumer’s way of saying “I am your potential customer” to the business. Leads, also known as customer data, are usually collected through lead generation forms.

Lead generation is the process of creating potential customers who are interested in your products and services and who want to receive sales and marketing offers from you. If the main goal of digital marketing is to convert potential customers into loyal customers, we can say that lead generation is one of the methods that serve this goal.

Lead generation, which is a method of separating your target customers from a crowd who are not interested in your product/service, is quite important. For example, let’s say you are a niche brand that produces hotel/restaurant products. There is an area of influence for the ads you will give on the internet or the different digital marketing methods you will use. At this point, 5 people who are within your area of influence and have a likelihood of turning into sales are more efficient than 20 people you will randomly market to. Because none of the 20 people may be your potential customer, but all 5 of the people who leave their contact information with you can be a hotel/restaurant owner or employee.

What is a Lead Generation Form and What Does It Do?

A lead generation form is any form you use to collect customer data. It would be wrong to think of the lead generation form as a long form that includes all customer information. Contact forms, registration forms, and even newsletter subscription forms are examples of lead generation forms.

There are times when every business owner thinks, “I wish I could show this ad to people outside looking for my products.” The most effective way to turn this dream into a reality is to create a customer information list. For example, you can obtain a successful email list by placing a newsletter subscription form on your website. This is a second chance to reach people who have previously visited your website in some way. The increasing competition day by day makes it difficult to increase your traffic and present your campaigns to customers. However, if you have an email list, it will be much easier to convince your customers that you offer them the most discounted prices.

What to Consider When Preparing a Lead Generation Form…

A lead generation form that you will successfully create is the key to reaching the right audience with the right data. The way to approach your target customers in a sincere way is to create an effective form from design to content. In today’s world where data security is highly valued, it is difficult to reach a customer’s phone number than it seems. You can create an effective lead gen form by paying attention to the following criteria as much as possible:

  • Offer discounts or advantageous offers in exchange for customer information.
  • Create your call-to-action button in a convincing tone.
  • Avoid distracting pages, pop-ups, and buttons around your form.
  • Create multi-step forms for your comprehensive forms rather than one-page forms that go on forever.
  • Encourage users with filler text.
  • Get support from a professional designer for a minimal, clear, and striking design.